Dads, you ever had to tell your friends, “No I can’t make it, I’m taking my kid to a ....” The days of coming and going at a moment's notice have been replaced with recitals, games & family events. Your priorities have changed. What was important then, isn’t so important anymore. One day you ask yourself, “Am I washed up?” Before you can answer yourself, you hear your kid yell, “Dad!” You fix your cape and go back to saving the day. We Are Super Heroes Every Day! Dads can sometimes feel under appreciated in their role, but your importance to your children’s lives and society as a whole, can’t be discounted. Embracing this new “washed up” lifestyle should be celebrated. WASHED DADS are pushing the culture forward, making everything “Dad” cool.